Netflix ( NFLX) shares rose more than 2% to $263.90 in mid-day trading. rights to the Women’s Tennis Association and cycling competitions.Īdditionally, Netflix ( NFLX) also reportedly discussed last year buying the World Surf League, but talks fizzled over the price. The Journal said Netflix ( NFLX) has discussed bidding on other events, including the U.K. The Journal added that Netflix ( NFLX), which had 223.1M subscribers as of the end of the third-quarter, could look to other lower-profile sports such as surfing, as CEO Reed Hastings has said the company does not want to get into bidding wars every few years and could look to buy stakes in sports leagues.īut, that doesn't mean that Netflix ( NFLX) has given up on streaming live sports. It's possible that Netflix ( NFLX) dropped out of the bidding due to the costs of such rights. and France, but eventually dropped its efforts. The Journal cited people familiar with the discussions as saying Netflix ( NFLX) recently bid on the streaming rights for the ATP tennis tour for some European countries, including the U.K. Netflix ( NASDAQ: NFLX) has shown an increase in bringing live sports to its platform, The Wall Street Journal reported.
